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Why us

A twenty-five year decision, usually made in a two-week window.

Most people meet their mortgage as a rate and a monthly figure. The parts that decide what it really costs — the product term, the arrangement fee, what happens when the fixed period ends — arrive later, in paperwork, when the offer is already moving.

This page sets out what we do differently, and is deliberately specific about where an adviser adds nothing so you can judge the rest.

Overhead view of two people either side of a wooden table, one working at a laptop beside loose papers and a pen.

The idea

One lender can only ever recommend itself.

Go direct to a bank and you get a competent answer to a narrow question: what will this lender lend you, on the products it currently sells to the public. It is not a bad answer. It is simply the only one available from that source, and it comes with no way of knowing how it compares.

A whole-of-market search asks a different question — what will any residential lender lend, on any product, including the ones sold only through intermediaries. Those intermediary-only products are a real part of the market rather than a technicality, and they are invisible from a bank's website.

The value of that breadth is not evenly distributed. For a salaried applicant with a large deposit and a clean file, the market converges and the difference between the best direct offer and the best available offer is often small. For anyone whose income has a shape to it — self-employed, bonused, contracted, recently changed — the spread between lenders is wide, and knowing where to place the case is most of the outcome.

Whole-of-market search across residential lenders, including products not sold direct.

One adviser named on your file from first call to completion.

An adviser mid-conversation at a desk, a laptop and notepad open in front of her.

In practice

Where the difference actually shows up.

Four things, all of which are about avoiding a worse outcome rather than conjuring a better rate out of nowhere.

Placing the case correctly

Lenders differ enormously in how they treat bonus, overtime, commission, retained profit, day rates, benefits and pension contributions. Choosing the lender whose definition of income fits yours is worth more, more often, than any difference in headline rate.

Comparing on total cost

A low rate with a large product fee routinely loses to a slightly higher rate with none — and the smaller the loan, the more likely that is. Ranking products by what they cost across the whole initial period is arithmetic, not opinion, and it changes the answer regularly.

Failing early rather than late

The expensive mistake is a declined application after a hard credit search and four weeks of waiting. Knowing which lenders will decline a case before it is submitted is most of what experience buys.

Handling the middle

Between application and offer, a case generates questions — from the underwriter, the valuer and the solicitor. Someone has to answer them quickly and correctly. Left to the applicant, that stage is where weeks disappear.

Being straight about it

When you do not need us.

If you are staying with your existing lender, your circumstances have not changed, and you are taking the product transfer it has offered you, that is a short conversation you can have yourself in an app. It is often the right thing to do. We would rather tell you that than take you through a full remortgage to arrive at the same place more slowly.

Equally, if your case is simple — employed, well within affordability, comfortably inside a good loan-to-value band — the market converges and several lenders will offer you something close to the same thing. Advice still has value in choosing the term and reading the fees, but the value is smaller and we will say so.

What we will not do is present a product transfer as though it were a whole-of-market recommendation, or a fee-paying route as though it were the only one. The comparison should be visible to you either way.

A quiet London mews of white and brown houses, a tree in autumn leaf against a clear blue sky.

How we are paid

Both figures, in writing, before you commit.

The FCA requires disclosure of the basis on which an adviser is paid before you are committed to anything. Here is what that means in practice.

Lender commission

Lenders pay a procuration fee to the intermediary who introduces a case. It is paid by the lender, not added to your loan, and the amount will be confirmed to you in writing.

Any fee we charge

Where a fee applies it is disclosed before you are committed to paying it, along with when it falls due and what happens if the application does not proceed. It is never taken as a surprise at the end.

The comparison you should ask for

Ask any adviser for the commission and the fee together, as one number. That is the cost of the advice, and it is the only figure that lets you compare one adviser with another.

Questions

Questions about using an adviser.

Does using a broker cost more than going direct?

Not automatically, and often the reverse. Lenders do not price intermediary products worse than direct ones — many of their sharpest products are intermediary-only. Where a broker fee applies it is a real cost and should be weighed, which is why it has to be disclosed to you in writing before you are committed. The comparison worth making is total cost through each route, fees included.

What does whole-of-market actually mean?

That the search covers lenders across the residential market rather than a restricted panel or a single lender. It is a defined term rather than a marketing one — a firm describing itself that way is making a statement about the scope of its search, and you are entitled to ask which lenders it can and cannot access.

Will you tell me if my existing lender's offer is better?

Yes. A product transfer from your current lender is sometimes the best available outcome, particularly where circumstances have changed in a way that would make a new application difficult. It is a legitimate answer and we will give it.

Do you guarantee I will be approved?

No, and nobody can. A lender makes its own decision on its own criteria, after its own credit search and its own valuation of the property. What advice does is put the case in front of a lender whose criteria it actually fits, which is why a well-placed application is far less likely to be declined — not immune to it.

How long does it take to get an answer from you?

A first conversation of about fifteen minutes gives you a realistic borrowing range. A full recommendation, with products ranked on total cost, follows once we have your documents and have confirmed the figures — it is a matter of days rather than weeks, and how quickly depends mostly on how quickly the paperwork arrives.

Your home may be repossessed if you do not keep up repayments on your mortgage. Figures shown on this site are illustrative estimates and do not constitute advice or an offer of credit.

Next step

Judge it on the first conversation.

Fifteen minutes, no credit check, no cost. If the answer is that you should stay where you are, that is what you will be told.

  • No credit check
  • No cost
  • No commitment